Senior Marketing Executive With Strategy, Experiential, Media, Licensing, Merchandise, & Talent Expertise Who Boasts A Proven Track Record Of Creating Groundbreaking Experiences That Spur Long-lasting Revenue Growth And Brand Awareness.
01. ASHTON MANNING, INC. | 2010–PRESENT
MANAGING DIRECTOR + FOUNDER/OWNER
Identified strategic opportunities and 360-degree marketing programs for number of A-list talent, brands, and businesses to maximize revenue, brand awareness, licensing initiatives, promotions, endorsements, and sponsorships. Identified TV projects across reality and scripted shows, and led acquisitions, endorsements, and development processes for film, TV, and digital content.
02. TEAM ONE – SAATCHI & SAATCHI | 2006–2008
GROUP DIRECTOR + EXECUTIVE VICE PRESIDENT
Drove experiential, event, and entertainment marketing and strategic alliances that pushed Lexus’s image in a more youthful direction, while reinvigorating loyalty programs to retain existing ownership. Targeted loyalists and conquests through innovative and proprietary marketing verticals and new media strategies, including CRM, SEO, and SEM to successfully expand Lexus’s customer base.
03. WILLIAM MORRIS AGENCY, LLC. | 2003–2006
SENIOR VICE PRESIDENT + DEPARTMENT HEAD, CORPORATE, LICENSING, ENDORSEMENTS & CROSSOVER
Worked directly with CEO to oversee corporate consulting, celebrity endorsements, talent development, marketing, licensing, and crossover strategy. Served as senior strategic and implementation expert for Fortune 500 clients, while strategizing and creating production and development opportunities in talent, literary, production, reality, and non-traditional arenas. Devised marketing and crossover strategies to maximize revenue for corporate clients and talent across multiple industries.
04. SONY PICTURES TV | 1998–2003
VICE PRESIDENT FAMILY ENTERTAINMENT TV – MARKETING & PROMOTIONS
Developed and oversaw marketing strategy, media relations, digital initiatives, secured national and global endorsements and licensing/merchandise with Fortune 500 companies for animation and family entertainment and subsequently first run syndication, off network broadcast and talent relations. Created groundbreaking advertising and marketing initiatives, media strategies, nation promotions and tie-ins, driving revenue by $50M+.