For the syndicated launch of King of Queens, while at Sony Pictures Television, Palmer created, developed, and sold an integration which included broadcast media spots, in-show integration, and signage on a million Swanson Hungry Man XXL frozen dinner packages, POP, and POS.

As part of WMA’s management team, established strategic marketing plan, including media, experiential events, and advertising campaigns to bolster NetJets and Marquis Jets reputation among high-net-worth individuals that resulted in incremental sales and new media campaigns.

While at Team One/Saatchi and Saatchi, Palmer established a groundbreaking and pioneering partnership with Lexus and USGA that targeted current owners (loyalists) as well as potential conquests through broadcast advertising, digital initiatives, creative, ride and drives, on-site vehicles, and transportation for VIPs, while capturing data and sales measurement opportunities. Created individual on- and off-site events that were immersive and engaging which rewarded consumers.

During his tenure at WMA and as head of the Corporate Strategic Marketing & Licensing group, Palmer was one of the primary agents who developed strategies to expand Mr. Seacrest’s business from a single-market radio DJ to a national phenomenal, effectively positioning him as the next Dick Clark. Secured multi-million-dollar contracts for him, including his syndicated radio show, American Idol, host of New Year’s Eve. Also, developed RSP, the Ryan Seacrest line of merchandise sold at national box store retailers.

Oversaw all marketing, brand partnerships, and creative development of Pink Panther. Partnered with luxury retailer, Neiman Marcus and their catalogue on the development of five merchandise lines (Trademark, Flick, Rising Star, MGM Academy and On-Location) that encapsulated the golden age of MGM with tasteful, branded lifestyle merchandise for categories, including designer fashion apparel, beauty, and home furnishings.

While at WMA, Palmer worked with senior management and outside agencies to create and identify who the core consumer was and what made them tick. With management, Palmer aligned with renown design, branding, and architectural firm, Gensler, for a multi-million-dollar renovation to ensure that the hotel and every room catered to the target demographic. Included development of branding initiatives, ads, public relations outreach, broadcast ads, and integration into both movies and broadcast series.

Developed onsite series of events at Flushing Meadows, NY targeting both loyalists and conquests. Included: Strategic marketing, partnerships, on- and off-site experiential, creative advertising, digital marketing, and the first-of-its-kind effort to extend the experience to consumers at Rockefeller Center in Manhattan, while capturing data for Dashboard measurements.

Among the many marketing, experiential, partnerships, and creative, Palmer created a VIP pass-along program where the top 100 thought leaders in the US were identified and given a vehicle for a month. At the end of the month, VIP’s then chose who they wanted to pass the vehicle along too. Also, integrated the vehicle into ABC’s top-rated show, Desperate Housewives, to showcase vehicle attributes.

Palmer and the team at William Morris sold this concept series to ABC, which ordered a mere 7 episodes to run during the infamously slow summer season. This summer replacement holder has since turned into one of ABC’s most successful franchises.

While at WMA, David developed the-first-of-its-kind partnership between renown chef and Food Network personality Tyler Florence and Applebee’s casual-dining restaurants. This highly successful collaboration featured four unique entrees created by Florence and cemented Applebee’s commitment to high-quality, great-tasting dishes. The marketing initiative included a significant media buy, and increased Applebee’s business by 50% and was renewed four times.