David Palmer, a native of Los Angeles, began his career immediately after graduating from USC where he was involved in numerous activities, including IFC, The Alumni House and SongFest. Palmer won numerous awards, including Blue Key, Order of Omega and the university’s highest honor—the prestigious Skull and Dagger.
Following graduation, Palmer worked for Michael Eisner and Frank Wells who had recently joined The Walt Disney Company. Palmer was part of the team responsible for identifying and activating all company-wide, revenue generating synergy opportunities, including Mickey’s 60th Birthday. After five years with the company, Palmer moved to Dublin, Ireland, and joined Don Bluth Entertainment where as Director of Marketing he was responsible for promotions and consumer products. After the company ended its operations, Palmer joined Turner Broadcasting Systems/Hanna-Barbera. Working in Consumer Products as Director of Marketing, Palmer spearheaded efforts for the original Flintstones movie as well as other initiatives.
Palmer joined MGM during a reorganization and expanded The Pink Panther brand into multiple categories, including the relationship with Owens-Corning. He also worked on developing and implementing a partnership with luxury retailer Neiman Marcus and their catalogue on the development of five high-end lines based on the golden age of MGM in categories including designer fashion apparel, accessories, beauty, and home furnishings. Palmer also steered the development of marketing strategies, merchandise and creative for various other MGM programs.
Palmer joined Sony Pictures Family Entertainment as Vice President of Marketing where he was responsible for all marketing, consumer products, promotions, and media. As an early adopter of the internet, he put together digital and social media programs to drive tune in.
After two years in Family Entertainment, he was promoted to Senior Vice President of Marketing for Sony Pictures Television. There he supervised first-run syndication and off-network and network program marketing. Palmer was one of the first to leverage media of third-party partners to drive tune-in and won several awards for the launch of King of Queens in syndication.
Five years later, Palmer joined the prestigious William Morris Agency as Senior Vice President of Corporate Strategy and Merchandise, where he worked across company lines and leadership, seeking endorsement, licensing, and merchandise deals. Palmer put together programs for Courteney Cox, Bobby Flay, LL Cool J as well as many other high-profile clients. Additionally, he worked with many corporate clients, including NetJets, The Beverly Hilton, TV Guide, and more.
In 2006, Lexus Automotive Agency, Team One, approached Palmer to join their team to oversee strategic alliances, including experiential marketing, entertainment tie-ins and partnerships with other luxury goods for national campaigns as well as for the local 242 dealerships. Palmer identified and activated campaigns with the USGA, USTA, leading hotels worldwide and product launches. He also orchestrated additional deals, including partnerships with top chefs, food and wine events and deals with top luxury brands.
Palmer left Lexus to join E! Entertainment as Senior Vice President of Marketing and Talent where he was instrumental in landing such notable deals as a partnership with AEG and a 5-year deal with a top retailer that was worth $30 million. He was the mastermind behind E!’s “What are you Wearing?” merchandise initiative. Other deals that he was involved with included talent-driven initiatives with The Kardashians and Ryan Seacrest.
Palmer left E! Entertainment in order to embark on his own, bringing with him several clients.
In 2019, Palmer started 90210 Management in order to develop IP content, manage talent, and better serve his clients in a strategic marketing and advisory role.