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Tyler Florence

While at WMA, David developed the-first-of-its-kind partnership between renown chef and Food Network personality Tyler Florence and Applebee’s casual-dining restaurants. This highly successful collaboration featured four unique entrees created by Florence and cemented Applebee’s commitment to high-quality, great-tasting dishes. The marketing initiative included a significant media buy, and increased Applebee’s business by 50% and was renewed four times.

Case Study:

Strategic Marketing, Partnership, Talent Relations & Creative Advertising

90210 Management/David Palmer For:

William Morris Agency