Project Description
Based on E! Entertainment’s most popular show, Everyone’s question is always “What are you wearing?,” David developed a merchandise program targeting women 18-80 that made it easy for viewers to feel Red Carpet ready with stylish apparel, accessories and other categories. Marketing strategy included broadcast ads, extensive broadcast and print campaign, and digital initiatives. This highly successful initiative sold into a national big box retailer at an estimated value of $30M over a 5-year period.