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Lexus & U.S. Open

Established first-ever partnership between Lexus and USGA that targeted both loyalists and net-new conquests. Included ride and drives, on site vehicles, cars for VIPs, and more. Created individual experiential events which rewarded owners and were both immersive and engaging.

Case Study:

Partnerships & Experiential Marketing

90210 Management/David Palmer For:

Team One/Saatchi and Saatchi