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LS460/LS600 Launch

For the launch of the LS460 and LS600 (first self-parking car), David created a VIP pass-along program where we identified top 100 thought leaders in the US who then received a vehicle for a month. At the end of their month, VIPs then chose who they wanted to pass it along too.

Case Study:

Experiential, Strategic Marketing, Creative Advertising, Partnerships and Branded Integration.

90210 Management/David Palmer For:

Team One/Saatchi and Saatchi