LS460/LS600 Launch
For the launch of the LS460 and LS600 (first self-parking car), David created a VIP pass-along program where we identified top 100 thought leaders in the US who then received a vehicle for a month. At the end of their month, VIPs then chose who they wanted to pass it along too.
Case Study:
Experiential, Strategic Marketing, Creative Advertising, Partnerships and Branded Integration.
90210 Management/David Palmer For:
Team One/Saatchi and Saatchi