Project Description
David performed tremendous amount of research with hotel’s leadership and personnel to establish who the core consumer was and what made them tick. Then he teamed up with renown design and architecture firm, Gensler for a multi-million-dollar renovation of the hotel to ensure that the hotel and every room catered to the target demographic. Included development of branding initiatives, ads, public relations outreach, broadcast ads, and integration into both movies and broadcast series.
