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The Beverly Hilton Hotel

David performed tremendous amount of research with The Beverly Hilton hotel’s leadership and personnel to establish who the core consumer was and what made them tick. Then he teamed up with renowned design and architecture firm, Gensler for a multi-million-dollar renovation of the hotel to ensure that the hotel and every room catered to the target demographic. Included development of branding initiatives, ads, public relations outreach, broadcast ads, and integration into both movies and broadcast series.

Case Study:

Strategic Marketing, Creative Advertising & Research

90210 Management/David Palmer For:

William Morris Agency