For the launch of the LS460 and LS600 (first self-parking car), David created a VIP pass-along program where we identified top 100 thought leaders in the US who then received a vehicle for a month. At the end of their month, VIPs then chose who they wanted to pass it along too. [...]
KOQ/HUNGRY-MAN
davidpalmer3102020-06-01T06:23:27+00:00For the syndicated launch of King of Queens, David created, developed, and sold an integrated promotion which included a broadcast media spot, in-show integration, signage on 1M packages of Swanson Hungry Man XXL Dinners, POP and POS.