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Ryan Seacrest’s Appeal…What Do People See in Him?

Ryan Seacrest, the Dick Clark of today’s generation, got his start in radio as host of the popular LA weekday radio show, On Air with Ryan Seacrest. It was after joining American Idol in 2002 as a co-host of the popular singing competition show, that Seacrest effectively became a household name. His easygoing manner and positive outlook appealed to many TV viewers as did his sometimes-adversarial relationship with one of the show’s original judges, Simon Cowell. 

By 2003, Seacrest was hosting the show on his own and America seemed to fall head-over-heals. Soon his fingers were in multiple pies, including taking over Casey Kasem’s American Top 40 syndicated radio show, serving as co-host and executive producer of the E! channel’s celebrity red-carpet event, and ABC’s Dick Clark’s New Year’s Rockin’ Eve. In 2017, he joined Kelly Ripa on Live with Kelly and Ryan and since then it appears nothing is going to stop him.

Behind the scenes, Seacrest has been busy building a lifestyle brand, including his fashion line Distinction and a new men’s skincare offering, runs Ryan Seacrest Productions and famously introduced America to the Kardashians, and took on philanthropy with the Ryan Seacrest Foundation. 

To say the man is busy is putting it mildly. Often referred to as the busiest man in the industry, Seacrest doesn’t seem capable of stopping, and maybe that’s why America loves him so much. A country built on the notion of doers gets stuff done, Seacrest’s entrepreneurial energy and insane work ethic inspires many Americans and certainly adds to his mass appeal.

It also doesn’t hurt that Seacrest effortlessly projects this good-guy image that reads as genuine as it gets in the world of entertainment. This image is so rock solid that when he was accused of sexual misconduct a mere week before he took to the red carpet in the 2018 Oscars, Hollywood and most of America barely batted an eyelash in response. To his credit, Seacrest came out against the allegations virtually unscathed after he categorically denied any wrongdoing on his part. Unlike other men during this time, Seacrest went back to work without missing so much as a moment of work.

Today, as 2020 gets off to a raucous start, Seacrest just finished hosting the Grammy’s and doesn’t appear to be slowing his roll any time soon. It probably doesn’t hurt that Seacrest with his stylized hair and happy-go-lucky, average guy appeal, has connections in about every corner of Hollywood—and they seem willing to put their necks and reputation on the line for him. 

And then there’s the matter of his carefully crafted persona. Seacrest takes a lot of pride in being, as he puts it, “the hardest-working man in Hollywood.” Judging by his insane work schedule, he’s reported to have 10 jobs simultaneously, there’s definitely some truth in that line. Along with this workhorse dedication to work and a non-existent work-life balance, Seacrest has always projected a soft-spoken, unobtrusive demeanor and, for the vast majority of America, his appeal basically boils down to that of, say, Häagen-Dazs vanilla ice cream. You won’t go out of your way for it, but if it’s right there in front of you, you’ll likely eat the whole damn pint and not think much of it. His appeal is essentially that, and for Seacrest that recipe has been very, very lucrative indeed.

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