Developed on-site (Flushing Meadows, NY) series of events targeted both loyalists and conquests. Sponsored VIP Box. Created first of its kind event for consumers at Rockefeller Center. Integrated efforts also included a TV spot, print ads, and digital initiatives.

Partnering with luxury retailer Neiman Marcus, David created five major merchandise lines that encapsulated the golden-age of MGM with tasteful, movie-inspired lifestyle merchandise—from designer fashions to home furnishings.

While at WMA, David developed the-first-of-its-kind partnership between renown chef and Food Network personality Tyler Florence and Applebee’s casual-dining restaurants. This highly successful collaboration featured four unique entrees created by Florence and cemented Applebee’s commitment to high-quality, great-tasting dishes. The marketing initiative included a significant media buy, and increased Applebee’s business by 50% and was [...]

Established first ever partnership between Lexus and USGA that targeted both loyalists and net-new conquests. Included ride and drives, on site vehicles, cars for VIPs, and more. Created individual experiential events which rewarded owners and were both immersive and engaging.