Developed on-site (Flushing Meadows, NY) series of events targeted both loyalists and conquests. Sponsored VIP Box. Created first of its kind event for consumers at Rockefeller Center. Integrated efforts also included a TV spot, print ads, and digital initiatives.

While at WMA, David was one of the primary agents who developed strategies to expand Mr. Seacrest’s business from a single-market radio DJ to a national phenomenal, effectively positioning him as the next Dick Clark. Secured multi-million-dollar contracts for Ryan, including his syndicated radio show, American Idol, host of New Year’s Eve. Also, developed [...]

While at WMA, David developed the-first-of-its-kind partnership between renown chef and Food Network personality Tyler Florence and Applebee’s casual-dining restaurants. This highly successful collaboration featured four unique entrees created by Florence and cemented Applebee’s commitment to high-quality, great-tasting dishes. The marketing initiative included a significant media buy, and increased Applebee’s business by 50% and was [...]