For the launch of the LS460 and LS600 (first self-parking car), David created a VIP pass-along program where we identified top 100 thought leaders in the US who then received a vehicle for a month. At the end of their month, VIPs then chose who they wanted to pass it along too. [...]

Developed on-site (Flushing Meadows, NY) series of events targeted both loyalists and conquests. Sponsored VIP Box. Created first of its kind event for consumers at Rockefeller Center. Integrated efforts also included a TV spot, print ads, and digital initiatives.

David performed tremendous amount of research with hotel’s leadership and personnel to establish who the core consumer was and what made them tick. Then he teamed up with renown design and architecture firm, Gensler for a multi-million-dollar renovation of the hotel to ensure that the hotel and every room catered to the target demographic. [...]

While at WMA, David developed the-first-of-its-kind partnership between renown chef and Food Network personality Tyler Florence and Applebee’s casual-dining restaurants. This highly successful collaboration featured four unique entrees created by Florence and cemented Applebee’s commitment to high-quality, great-tasting dishes. The marketing initiative included a significant media buy, and increased Applebee’s business by 50% and was [...]