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Developed on-site (Flushing Meadows, NY) series of events targeted both loyalists and conquests. Sponsored VIP Box. Created first of its kind event for consumers at Rockefeller Center. Integrated efforts also included a TV spot, print ads, and digital initiatives.

Case Study:

Strategic Marketing, Partnerships, Creative & Experiential

90210 Management/David Palmer For:

Team One/Saatchi and Saatchi